After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

McDonald's fans came out in full force to celebrate the return of the beloved Snack Wrap, even causing a shortage of ...

The return of McDonald's Snack Wraps led to massive demand and surprising shortages. Workers say stores ran out of lettuce, ...

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

At $2.99, Snack Wraps are among the cheapest items on McDonald’s menu and largely come cheaper than other chains’ similar ...

McDonald's has brought back one of its most popular menu items, but the demand and popularity is leading to unintended ...

The fast food chain has since resolved the issue after customers showed up in full force to try the chicken Snack Wrap.

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

Return of Snack Wraps leaves some locations temporarily short of ingredients; brisk sales come after tough stretch for burger ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

Earlier this month, Sonic introduced yet another savory rival to the Snack Wrap arena with two new Crispy Chicken Wraps -- Cheesy Baja and Honey Chipotle -- priced at $1.99 each.