In 2025, the journal of Health Communication published a study that was described as a theory-driven content analysis of YouTube videos that focused on promoting mental health among college students.

Looking for a lift? The answer might be YouTube. Watching videos on the ubiquitous social media site may make people happier than small talk with casual acquaintances or co-workers, according to new ...

A new study sheds new light on the current state of the streaming wars with data showing that YouTube has the highest share of viewing time (21%), followed by Netflix (16%) and Hulu (10%) among the ...

One-sided relationships with YouTubers are more emotionally fulfilling than talking to casual friends, a new study suggests. One-sided relationships with YouTubers are more emotionally fulfilling than ...