Sweden has become the first country to be offered “on prescription” by doctors as part of a marketing campaign by the tourist board. The new initiative by Visit Sweden has teamed up with medical ...

Five winners in Visit Sweden’s new global contest will receive yearlong usage rights to designated uninhabited islands—plus flights to experience the country’s wild landscapes up close.

They're a ruthless species of extraterrestrial warriors from the Omega Leonis Star System eager to build bridges with humans and attract them to their planet. So where on Earth would they choose to ...

Have you ever dreamed about escaping to your own private island? Through a new initiative, Sweden is giving travelers the chance to win an island for a year.

In a new tourism campaign, Sweden is highlighting what sets it apart from Switzerland, staking a claim in the Northern lights. In a new tourism campaign, Visit Sweden is poking fun at those who mix up ...

On our road trip to the Nordic, we were planning to be staying in out-of-the-way places, some of which didn’t have WiFi. So having our own internet access while we were on the move was key. Our ...

Are you heading to Sweden and want to make a good impression? Or maybe you want to have a laugh before you go. Here we go through some of the fun aspects of visiting Sweden as a tourist Filmed in ...

Super-short transfers, family-friendly slopes and Scandi-cool winter adventures – it’s no wonder Sweden is fast becoming the ski destination to watch ...

In 2010, Sweden is reaching out to travelers attuned to "eco cool" as lifestyle choice that influences the way they live, work and travel. Sweden is an ecologically oriented country that invites ...