The Television Bureau of Advertising (TVB) has released a comprehensive new study that sheds light on how Americans consume media and the powerful role TV continues to play in shaping everyday ...

Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB says linear TV still commands a sizable share lead vs. streaming - 55.1% vs. 41.1% - for viewers ...

As President, the TVB says Lanzano “will be responsible for outlining the value of local television spot advertising and positioning television’s key strengths and advantages to advertisers ...