TikTok has become a hub celebrating and promoting the latest beauty trends, from blush draping and lip tinting to smoothie recipes for skin care—and Sephora is in on it. “It's not by accident ...

From full-glam looks being all the rage in 2016 to people embracing a soft, subtle beat in 2025, the beauty industry is ...

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

TikTok has shared its latest Year in Review summary, which highlights all of the top clips, creators and trends in the app based on engagement data throughout 2024. And the overview takes on an ...

Social media platforms like TikTok have a way of making users feel like they’re never quite enough, between viral trends like morning shed routines and the quest for glass skin to beauty filters ...

Plenty of TikTok-spawned crazes last only a week or two before losing steam. Yet even mini trends have challenged ... A popular category of beauty videos shows influencers "decluttering" drawers ...

The internet is bursting with financial tips, tricks, and trends. TikTok, specifically, has tons of financial advice, with users sharing their success stories and posting about their favorite ...

Industry publications back up her observations. Harper's Bazaar UK recently named "dark, short nails" a standout for 2025, ...

It’s a common misconception that only extreme skincare trends—like SPF contouring, glass skin, or slugging—spread misinformation. In reality, much of TikTok’s beauty content is misleading ...

From the recently viral caveman skin care routine to Hailey Bieber's nine-step glazed donut regimen, TikTok has been the source for new beauty trends. However, Dr. Sandra Lee wants viewers to ...

According to a report from The Guardian, TikTok will soon implement restrictions on beauty filters for this age group. These restrictions will remove features that allow users to significantly ...