Where exactly does Titleist’s AVX fall in the golf ball hierarchy? It’s a question golfers have continued to ask since the model was first introduced in 2018. It’s a premium offering with a urethane ...

This spring, Titleist added an enhanced alignment guide to its series of Pro V1 golf balls. At first blush, this may not seem like news worthy of its own story, but it should be. Here’s why. I go out ...

GolfMagic tests Amazon's fantastically affordable two-piece ball against some of the best beginner balls in the market.

What you need to know: Although known for it’s tour-level Pro V1/V1x line, Titleist knows there are players seeking golf balls that perform more than good enough without costing you the equivalent of ...

The year 2025 represents the 25th anniversary of the ball that changed golf forever. Who would have thought when Billy Andrade (one of 47 players who made the switch that week to a brand new ball) won ...

For some time now, the Titleist Pro V1 and Pro V1 golf balls have been widely recognized as the best golf balls on the market ...