The BMW S1000R is fast enough and sexy enough (other than that one lazy eye) to sell itself, and you'd think a commercial showing World Superbike rider Ruben Xaus flogging one around the track would ...

Subliminal advertising -- placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously -- doesn't work. Recent research suggests that consumers do ...

In recent weeks, an image has been stirring debate on social media. Once again, artificial intelligence (A.I.), that great technological provocateur of the past 12 months, is to blame. At first glance ...

Subliminal advertising conveys hidden messages of which viewers are not consciously aware. This ad strategy poses serious ethical issues, particularly because subliminal ads can manipulate consumer ...

In the world of high school, every day is a battle. Recently, one of the most intimidating foes is the air. “School air,” as they call it on social media, is the latest way to explain the universal ...

Subliminal marketing involves the idea that an advertiser can display words or images during a commercial or broadcast so briefly that the viewer doesn't consciously notice them, but will still ...

Looking for a new way to publicize your product? Have you considered implanting suggestions in your current advertising that link your product to sex and power? Click here to see the ads > The birth ...

I did not overhear that question yesterday while I wandered the expo hall at the annual LeadingAge conference here in Nashville. But perhaps I will next year. That’s because positive subliminal ...

A few weeks ago, I was in a San Francisco restaurant and I ordered a Pinot off the wine list. I don’t particularly like Pinots, so why the heck did I order one? Back in the late 1990s, researchers ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now A new study by Anthropic shows that ...