*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Price signs are shown at a Wal-Mart store in a Las Vegas file photo from May 16, 2006. (AP Photo/Jae C. Hong, File) FAYETTEVILLE, ...

Frenchman Fights Wal-Mart for Smiley-Face RightsWal-Mart wants to trademark the yellow smiley face image for use in the United States retail sector. The retail giant uses the smiley face on uniforms ...

Walmart installed a 16-foot sculpture of the company's smiley face, known as Sparky, on the roof of the Sparky Building via a crane at the Walmart Home Office in Bentonville on Saturday morning. The ...

The Smiley Company and Wal-Mart has resolved its trademark dispute which is currently pending in the US. The terms of the settlement are to remain confidential, but the agreement ends a dispute that ...

FAYETTEVILLE, Ark. — Wal-Mart is reviving its yellow smiley image to be the face of its low-price marketing. The nation’s largest retailer is emphasizing customer service and aiming to reinforce a ...

Price signs are shown at a Wal-Mart store in a Las Vegas file photo from May 16, 2006. (AP Photo/Jae C. Hong, File) FAYETTEVILLE, Ark. • Wal-Mart is reviving its yellow smiley image to be the face of ...