For much of history, customized pricing was the normal way things happened. In the past, business owners sized up each customer and then bargained face-to-face. The price paid depended on the buyer’s ...

Personalization based purely on history is backward-looking in a forward-moving world. It ignores the single most important ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

Personalization gets customers hooked, but cross the privacy line, and they’ll ghost your brand. Here's how to keep trust alive. Trust matters most. Customer trust is the foundation of successful ...

With the holidays around the corner, brands and consumers alike are preparing for the busiest shopping season of the year. According to a recent survey from ESW, 61% of consumers will spend more than ...

Personalized investment management involves building a portfolio that is tailored to your needs. With this approach to investing, you or your financial advisor create a plan and portfolio based on ...

Story by Jay L. Zagorsky Associate Professor Questrom School of Business, Boston University (The Conversation) – Recently, Delta Air Lines announced it would expand its use of artificial intelligence ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) For much of history, customized pricing was the normal way things happened. In the ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Officials said in 2018 Carter and other O.N.E. members drove a stolen Jeep to ...