Marketing Dive analyzes key details of the big game each year. For more coverage, check out every commercial that ran during the game with our Super Bowl ad tracker, or read up on the advertisement ...

Female athletes fired back at Nike's Super Bowl commercial for 'ignoring the real problem' women deal with in sports. During ...

Nike debuted its first Super Bowl commercial in 27 years last month, and while a star-studded female lineup of athletes was involved, the ad received criticism for the company’s stance on supporting ...

Nike released its first Super Bowl commercial in 27 years on Sunday, and it garnered mixed reviews. The ad featured nine of the sportswear giant’s signed female athletes. They responded to ...

Feb 11, 2025, 5:21am MST Updated: Feb 11, 2025, 5:53am MST Courtesy of Nike Iconic female athletes like Jordan Chiles were featured in Nike's "So Win" campaign during the Super Bowl. It focused on ...

Nike, Inc. is back on the Super Bowl screen after a 27-year hiatus, but rather than continue to air the “You Can’t Ban Greatness” Jordan Brand commercial which ...

Nike continues their commitment to inclusivity following their “Equality” initiative with a new ad spot that’s gone viral on the Internet. In a powerful new commercial made for Nike Middle East, the ...

The Kansas City Chiefs fell short of producing the first three-peat in NFL history, as they were defeated by the Philadelphia Eagles by a score of 40-22 during Super Bowl LIX on February 9, 2025. Of ...

From sportswear to cosmetics, brands love telling women they are strong and empowered. But women can spot inauthentic, performative messaging a mile away. New research by Macquarie University Ph.D.