A mother has worn the same dress for 100 consecutive days in an attempt to prove wool is self-cleaning. Brittany Balinski, 34, documented her unusual challenge on TikTok, where she has more than ...

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Over 1,100 women have already completed Wool&'s minimalist fashion challenge. When you buy a simple wool dress from an American company called Wool&, it comes with an intriguing invitation—to join a ...

Merino Wool clothing brand wool& is extremely low on inventory right now after a viral challenge has sparked “an amazing amount of interest” in its clothing. The 100-day dress challenge was created by ...

Can we entirely change the way we dress? That’s the question clothing brand Wool& is asking their consumers. The conscious, sustainable brand, which designs easy-to-wear, capsule wardrobe-ready ...

A busy mum claims wool doesn't need washing, even if her kids have urinated on it, and has now worn the same dress for 100 days straight to prove her point. Taking to TikTok, where she's clocked up ...

The quest: to wear the same dress for 100 days. The reality: Heather Curlee Novak wanted to give up after a month. But her husband nudged her to stick with what she’d started. The truth, she admitted, ...

It's assumed that wool clothing is only for winter, but that's like assuming cupcakes are only for dessert. Lighter weaves of wool are perfect for the tropics, or even summer at home (as long as ...