There was always going to be noise around Ryan Ruffels’ start at the ONEflight Myrtle Beach Classic. Ruffels opened with a ...

Golf hasn't been this cool since Tiger Woods' major-championship dominance led to the phrase "The Tiger Slam." YouTube Golf may not be an official subsection of the platform, but the rapidly growing ...

Grant Horvat and the Bryan brothers are done waiting for the PGA Tour and LIV to make room. Their new league is YouTube golf's loudest statement yet. It's easy to paint the battle in golf as a ...

A creator-led qualifier gave a 28-year-old a nontraditional entry into a PGA Tour event, highlighting how digital platforms are reshaping opportunity in golf.

The only constant is change. Nothing gold can stay. All good things must come to an end. You know all the old adages, and despite its relatively recent development, YouTube golf and its community of ...

Anyone who has watched even a few minutes of YouTube golf likely knows the Good Good channel and its widespread influence in the space, but not every one of the 1.9 million subscribers also follows ...

The two-time U.S. Open champion has been public about his desire to take his side hustle full-time the last few months ...

Depending upon who you speak to, Good Good golf is something between an affable group of young YouTube golfers and the future of the golf media business. For the uninitiated: Good Good is one of the ...

Ahead of LIV Golf’s Indianapolis event this week, Bryson DeChambeau stopped by “the Pat McAfee Show” for a wide-ranging interview with the popular sports media personality. And the two-time major ...

Golf star Bryson DeChambeau is planning on ‘growing his YouTube channel’ instead of returning to the PGA Tour, that’s if LIV ...

With loose-vibes videos showing off player personality (and sometimes cleavage), the platform has reinvented the way golf is consumed for a new generation. By Tony Maglio Golf hasn’t been this cool ...