The video platform is quietly using AI to “improve clarity” in uploaded content. Why? Something strange has been happening on ...

Snapchat’s Lens Studio and TikTok’s Effect House have been enabling people – music marketers included – to create AR filters ...

YouTube is changing the way it counts views for Shorts. This update represents one of the most significant analytics changes since Shorts launched, affecting creators worldwide. The ...

In the fast-evolving world of digital content creation, trust is the currency that binds creators, platforms, and audiences.

YouTube begins its bid to compete with TikTok by paying creators. In addition to the $100 million, YouTube will test ads with Shorts in earnest soon.

YouTube executives told content creators for kids to start thinking about creating short content for its Kids app. It could be a regulatory nightmare.