Snapchat’s Lens Studio and TikTok’s Effect House have been enabling people – music marketers included – to create AR filters ...

Watching short form content on TikTok, Instagram Reels, and YouTube Shorts is almost addictive. And for some of us, short videos are one way to discover new viral music. The folks at YouTube had ...

YouTube Shorts continues its aggressive moves to supplant rival TikTok, now allowing longer clips from licensed music.

"Creators, we’ve heard your feedback on YouTube’s deblurring and denoising Shorts," Rene Ritchie, YouTube’s creator liaison, ...

YouTube creators will get to test a new AI tool that generates and remixes music in the style of several famous musicians, including Sia, Demi Lovato, and T-Pain.

Music is a big part of vertical Shorts, and YouTube is now rolling out a new integration between the two that lets you save to a playlist ...

YouTube says the majority of music on Shorts will be available in durations of up to 60 seconds.

Music is a powerful force in the short-form video sphere — so powerful that it can resurrect a 37-year-old Kate Bush song. Today, YouTube Shorts announced that it will integrate songs you’ve ...

YouTube Shorts, the platform's TikTok-style feature for short form video clips, will let creators monetize that content through ad-revenue sharing in 2023.