YouTube Shorts views are added to a channel’s total watch time, but they don’t count toward meeting the platform’s monetization requirements.

YouTube adds a new Shorts feature that you should probably avoid You can now watch vertical Shorts in the landscape orientation, if you like wasting 70% of your screen. By Rita El Khoury • July ...

Now, a wave of new features makes YouTube Shorts more similar to TikToks than ever. On Tuesday, YouTube announced features that will help to optimize both the viewing and creating process for Shorts.

But if more people are watching YouTube on their TV rather than their phones, where short-form videos thrive, where does YouTube Shorts stand in 2025?

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple ...

Short-form videos condense down content. Like TikTok, Instagram, and Snapchat competitors, YouTube Shorts are bite-sized videos created using the platform's mobile app. It is also a place to edit ...

When you’re running video ads on YouTube, whether through a Demand Gen campaign or a Video campaign, you’ll primarily encounter three types of ad placements: in-stream, Shorts, and in-feed.