YouTube is courting creators — and sponsors — with streaming shows

In the ongoing fight for content and talent, YouTube is pitching itself as the connector between the creators and advertisers ...
Yahoo

YouTube Shows Are Increasingly Going To Netflix. Now The Streamer Wants To Make Them Bigger

Add Yahoo as a preferred source to see more of our stories on Google. What do children’s entertainer Ms. Rachel, prank collective The Sidemen and dating show Pop The Balloon have in common? They are ...
Business Insider

YouTube shows are closing in on traditional TV — fast

A Spotter report says creators are starting to make TV-like shows at a scale similar to legacy TV. The Amazon-backed startup estimated the size of the "creator TV" market. Spotter, like YouTube, has ...
Deadline.com

BBC To Produce YouTube Shows For First Time Under Watershed Content Deal

The BBC has confirmed plans to produce original YouTube shows for the first time under a watershed agreement with the Google-owned platform. First reported last week, the BBC has earmarked pots of ...