For context, Piscatella shared another chart comparing the drop in spending among Gen Z to spending changes in older generations. The difference is dramatic. Where older generatio ...

But that doesn’t mean studios and developers should start sleeping on the younger generations: While 45% of gamers overall are spending more time gaming than they did a year ago, and Millennials ...

Gen Z's gaming habits could be the worst thing possible for the industry if a recent study is anything to go by. Circana is an American market research and technology company and has conducted a study ...

The report shows how each generation — Gen Z, Millennials and Gen X — engages with different forms of entertainment, including gaming, music, films & TV and books & comics.

Don’t sit on the sidelines For Gen Z, gaming isn’t a phase — it’s a lifestyle. For brands, it is a golden opportunity that can’t be ignored.