On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars. Roblox has ...

H&R Block has launched a tax-themed experience in Roblox to educate Gen Z gamers about tax obligations and 1099 forms.

“Virtual Vote,” the world's first immersive Generation Z voter awareness campaign, launched a cross platform experience on Roblox today in partnership ...

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

Walmart has entered the metaverse with the launch of two Roblox games aimed at its younger Gen Z customers.

Striking a balance More than half of Roblox’s 71.5 million daily active users are Gen Z, a cohort notoriously wary of traditional advertising. Adding immersive video ads to a platform known for gaming ...

Traditional advertising makes people feel like they are missing out but creators especially on Roblox offer belonging - helping brands build relationships with Gen Z ...

Purina is dipping into the world of Roblox with its first branded game experience on the platform, according to a press release. The multiplayer offering, titled Purina Arena Pet Racing, lets users ...

According to experts, the biggest risk isn’t the online games itself; it is who could reach children through it ...