Brin believes that, with the right resources, the company can win the AI race, but that means workers are being urged not only to return to the office but to consider doing longer 60-hour weeks (which works out to be 12 hours a day over five days).

Brin called for Googlers working on the company's AI products to increase their hours in a memo seen by The New York Times.

Brin has urged those working on the Gemini AI models to commit to 60-hour workweeks and come to the office every weekday. This statement comes at a time of intense competition in the AI sector, accelerated by the rapid surge of OpenAI’s ChatGPT.

In an internal memo seen by the New York Times, the Google cofounder told employees working on Gemini, which develops the company's suite of AI products, that he recommends being in the office "at least every weekday" and that "60 hours a week is the sweet spot of productivity."

Mr Brin, who is estimated to be worth $144 billion, emphasised that "60 hours a week is the sweet spot of productivity" in a memo.

According to an internal document viewed by the firm, Sergey Brin, co-founder of Google and board member of Alphabet (GOOGL, Financials), advised staff members at DeepMind, the artificial intelligence branch,

Google co-founder Sergey Brin has urged on staff members developing the company's Gemini AI models to adopt 60-hour workweeks and daily office attendance, signaling a heightened urgency in the quest for artificial general intelligence (AGI),

Google co-founder Sergey Brin urged employees at the company's DeepMind AI division to "turbocharge" their efforts, as the company battles entrenched rivals and new entrants for supremacy in the generative AI race.