Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

State of play: New Balance hopes to become a top-three athletic wear brand worldwide, but it currently trails Nike, Adidas ...

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June ...