After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

HBO Max launched long before Warner Bros. merged with Discovery Inc. in April 2022. After the merger, Warner and Discovery ...

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

Max is losing 63 movies on June 30th, including, 20th Century Women, St. Vincent, Lady Bird, RoboCop, and Taxi Driver.

The documentary was picked up after Apple TV+ withdrew as a distributor when Oprah Winfrey severed ties with the production.

Max's mid-month offerings are a mixed bag, but we've got some fun-looking stuff, including Clive Owen and Daisy Ridley in a ...

Just as Max has also changed its name back and forth between the now renamed HBO Max, many of these Cartoon Network classic ...

Summer is just around the corner, and HBO Max is heating up with a wave of new movies and shows. With an impressive lineup ...

If you were as entertained by all the social media activity around the Max/HBO Max rebrand as we were, maybe the Warner Bros.

Sunday saw Max add the following Superman-centric films to its roster: Batman and Superman: Battle of the Super Sons, Reign ...

Following its premiere next week, the documentary will air June 17 on HBO and its streaming service Max, which is soon to be ...

Russell Simmons has filed a $20 million lawsuit against HBO and the creators of On the Record, claiming the 2020 doc defamed ...