JioStar's Sanjog Gupta reveals user-first strategy that drove record IPL viewership to 1 billion, transforming India's sports ...

Krafton is actively seeking interest from a diverse range of entities, including corporations, public figures, athletes, ...

The 2008 baby has grown into an all-pervasive behemoth today. Many swear cricket is a veritable religion in India, which ...

IPL 2025. Source: Instagram/@iplt20. On January 20, 2024, the BCCI granted the Indian Premier League's title sponsorship rights to the TATA Group for five years.

With IPL 2025 drawing over one billion viewers across TV and digital platforms, TAM’s Anshu Yardi unpacks how brands adapted ...

LONDON - Indian Premier League cricket franchise Rajasthan Royals' majority owner on Wednesday accused his former co-owner of ...

The Auckland batter doesn't just want to be on the periphery of cricket squads - he wants to be on the park for the big ...

Driven by massive IPL viewership and CTV penetration, JioHotstar has crossed 300 million subscribers, nearly matching Netflix ...

India's swashbuckling opening batter Prithvi Shaw was among the notable names that remained unsold at the Indian Premier ...

AI strategy, smart umpiring, & fan experience. Know how these innovations can revolutionize all Indian sports & talent discovery.

Australia fast bowler Josh Hazlewood has addressed Mitchell Johnson's sharp criticism regarding his decision to prioritise ...