EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, nine female athlete Barbies, including tennis star Venus Williams, were introduced.

LeBron James is making history once again–this time in the toy aisle. The NBA star is now the first male athlete to be honored with an official Ken doll in his image, part of Barbie’s Signature Kenbassadors collection.

LeBron James has teamed up with Barbie to launch his very own Ken doll. On Wednesday (April 9), Mattel announced that James would become the brand's very first Kenbassador with the launch of his own doll.