Sandy Hook Promise releases powerful PSA to combat gun violence
A Teddy's Bear Dream aims to emphasize the importance of a safe and happy childhood, free from the terror of gun violence.
A New Survey Finds 80 Percent of Parents Think Gun Violence Changes What It Means To Be a Kid in America
When Hockley sent her first-grader to school on December 14th, 2012, she had no idea that their morning goodbye would be ...
Opinion
Artists Take Action Against School Shootings at SXSW With Sandy Hook Promise and a Supreme Court Lawsuit
If Dylan Hockley and Daniel Barden were alive today, they’d be nineteen. It’s not hard to imagine them as young college students on spring break, maybe among the crowds of partygoers visiting Austin, ...
The new Sandy Hook Promise PSA will make every parent hug their child tighter
After she lost her youngest son, Dylan, at the Sandy Hook Elementary school shooting, Nicole Hockley received a teddy bear as a gift. On its belly in blue were embroidered the words: “Heaven’s Angel.
Adweek on MSN14d
A Teddy Bear's Dreams Are Dashed in Sandy Hook Promise's Gut-Punching Ad
"A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, at first appears to be a sweet story told through the ...
New PSA from org that helped stop Mooresville school shooting
A gun violence organization that recently played an important role in central Indiana released a new PSA this week. Sandy Hook Promise is an organization dedicated to ...
Campaign US15d
Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today
It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...