The Miami-based content creator’s latest venture combines her love for socializing with savvy business acumen.

Alix Earle made history with the magazine when she joined SI Swimsuit in 2024, serving as the first-ever digital cover star.

SipMARGS is made from a blend of premium tequila Blanco, natural ingredients, real fruit juice, real cane sugar and sparkling water.

It's not only Braxton Berrios who had some big news this week. His girlfriend, social media personality Alix Earle, also ...

And speaking of influencers, social media savant and proud University of Miami alumna Alix Earle is now an investor and brand partner. Founded by CEO Justin Nabonza, SipMargs secured a $3 million ...

Alix Earle fans noticed a subtle update from the influencer on her departure from Alex Cooper's Unwell podcast network.

A few photos also have Earle teeing off as a can of SipMARGS rests carefully on the caddy's mouth. Talk about a trick shot! Alix knows how to keep her millions of fans and followers wanting more ...

Content creators across the globe are now starting their own brands across various industries from fitness to food to beauty.

Alix Earle is set to appear in the publication's 2025 'Swimsuit Issue' after she made her debut on the digital cover in June 2024 Athena Sobhan is a Digital News Writer at PEOPLE since 2024.

Alix Earle and her stylist, Danyul Brown, laughed off haters while defending her vibrant blue Miu Miu outfit during Paris ...

Alix Earle is in full "yee-haw" mode ... the content creator announced her involvement in a brand campaign from SipMARGS, a $3 million investment led by Palm Tree Crew and Earle as the largest ...

Alix Earle's boyfriend, Braxton Berrios, is leaving the Miami Dolphins after two seasons with the team Skyler Caruso is a Writer and Reporter of PEOPLE Digital Entertainment. She joined PEOPLE in ...