While AI-generated commercials still fail to cross the uncanny valley for many consumers, Unilever is seeing success leveraging the technology for a specific use that could be relevant to other ...
An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for ...
Artificial intelligence-powered language analysis and psychological theory helped AB InBev create an Olympic campaign in just ...
Thirty-five percent of consumers now spend more time watching social media videos than streaming content, according to ...
Meta is aware of the situation and penalizes some scammers with higher ad rates, according to internal documents reviewed by ...
CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator ...
The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...
Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that ...
The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’ ...
An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind Gap’s ...
Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and Europe ...
Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy ...
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