UK football fans will continue to be able to access free Uefa Women’s Champions League coverage next season with the BBC ...

CBS Sports will be the dominant US rights-holder of the Pac-12 when the new-look conference debuts from 2026-27, it was ...

Brentford FC has continued its pre-season kit commercial overhaul, with US-based jobs listings search engine Indeed becoming ...

SailGP has launched a tender process to seek investment for ownership of two new teams, alongside available stakes across ...

Advertising giant Dentsu is one of six Japanese companies to receive total fines of more than ¥3.3bn (€19.5m/$22.3m) from the ...

MotoGP has struck a regional sponsorship agreement with cryptocurrency exchange and Web3 company Bitget, marking its first ...

SA Rugby has completed its revamped kit sponsorship portfolio after announcing a four-year extension with gambling brand ...

American entrepreneur John Textor has agreed to sell his stake in English Premier League club Crystal Palace to New York Jets owner Woody Johnson, raising doubts over his IPO plans for holding ...

TGI Sport has struck its first virtual advertising technology agreement with South Korea’s K League and expects another major ...

Juventus has announced a 10-year extension to its deal with Adidas worth a basic €408m, with the club having now locked in ...

Streaming surpassed television transmissions for viewership in the United States last month for the first time, equating to ...

Euroleague Basketball will be anticipating an explosion of commercial interest from the Middle East after announcing that a ...