A man fatally shot a 23-year-old Mexican TikTok influencer while she was livestreaming on May 13, and investigators are looking at her killing as a femicide case. The woman was identified by Reuters as Valeria Marquez.

Valeria Marquez, a 23-year-old Mexican social media influencer, was shot to death during a TikTok livestream on Tuesday. Known for her videos about beauty and makeup, Marquez was killed in the beauty salon where she worked in Zapopan, the largest city in the Mexican state of Jalisco.

A social media influencer was killed earlier this week while performing a livestream for her social media followers. Valeria Marquez was gunned down on May 13 in her salon in Jalisco, Mexico, The New York Post reported, citing El Imparcial.