Budweiser leans into symbolism and legacy with its extended Super Bowl LX commercial “American Icons,” centered on the journey of one Clydesdale from youth to adulthood. The spot follows a single foal ...

The Budweiser Clydesdales are back for the Super Bowl in 2026 – and they’re teaming up with a couple of other American icons: a bald eagle and legendary Southern rockers Lynyrd Skynyrd. On Jan. 26, ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This voice experience is generated by AI. Learn more. This ...

Years after being enveloped in controversy, Budweiser fans have applauded its new ad, released ahead of the 2026 Super Bowl. As the beer brand celebrates 150 years of brewing in the U.S., it marked ...

Budweiser's 2026 Super Bowl ad features Clydesdales and a bald eagle set to "Free Bird." The commercial celebrates Budweiser's 150th anniversary and America's 250th birthday with a unity theme. Pamela ...

Budweiser is celebrating 150 years of making beer in the U.S. by featuring two "American icon" animals in its 2026 Super Bowl ad Kelli Bender is the Pets Editor at PEOPLE. She has been working at ...

Budweiser has long used the Super Bowl to tie its stately Clydesdale horses to the national mood. This year, the brewer’s stance won’t be hard to understand. In one of the beer giant’s less subtle Big ...

Budweiser left nothing to chance in taking home its record 10th first-place finish in USA TODAY’s Ad Meter contest. In "American Icons," Budweiser emptied the tank to mark its 150th anniversary while ...

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...