HBO Max, Netflix and Sesame Street
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Through a unique private-public partnership “Sesame Street” will be available on both Netflix and PBS beginning later this year
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.
HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties. The HBO Go service was discontinued in the U.S. later that year, providing a unified streaming destination for U.S. subscribers.