Preserve the color of your highlighted, blonde, gray or ombré hair with this purple shampoo and conditioner ... It can also ...

Anyone with blonde hair will know the struggle of trying to keep brassiness at bay. The same goes for grey hair, but because ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a ... easily and still brings out our blonde highlights. The instructions state ...

A change of season brings with it fresh hair colours and cuts - and this spring, stylists have revealed that the warmer days ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result ... yellow tones and works brilliantly on balayage, highlights, full-on bleach and grey-blondes." ...

If your hair ... blonde or gray, experts recommend adding a color-depositing shampoo to your hair care rotation to maintain your color. Color-depositing shampoos add specific pigments (either ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.

To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable. These boast violet pigment that counteracts orange brassiness in blonde hair although if you leave them in a little ...