Preserve the color of your highlighted, blonde, gray or ombré hair with this purple shampoo and conditioner ... It can also ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result ... yellow tones and works brilliantly on balayage, highlights, full-on bleach and grey-blondes." ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a ... easily and still brings out our blonde highlights. The instructions state ...

If your hair ... blonde or gray, experts recommend adding a color-depositing shampoo to your hair care rotation to maintain your color. Color-depositing shampoos add specific pigments (either ...

Forget about icy blonde tones ... to tell you to step away from the purple shampoo and take a breath because warm-toned blondes are back. The more natural hair colour means we’re not spending ...

Want to create the illusion of brighter, blonder hair with every wash? It’s time you tried a purple shampoo. We’ve all been there. You come out of the hairdressers feeling like your blonde is ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.