Campaign Brief Asia

Louvre Abu Dhabi and Publicis make art unmissable with cultural wayfinding campaign

In an oversaturated tourism landscape, where many attractions feel distant from Louvre Abu Dhabi, both geographically and ...
Campaign Brief Asia

Asia’s most awarded agencies and creatives revealed: The 2025 Campaign Brief Asia Creative Rankings roll out from tomorrow

The 2025 Campaign Brief Asia Creative Rankings roll out from tomorrow, with country-by-country results revealed daily over the next eight days, culminating in the full Asia Creative Rankings ...
Campaign Brief Asia

McCann Singapore reimagines Ramadan for BlueBand with “Night of Power” campaign

McCann Singapore has created a new Ramadan campaign, titled "Night of Power" for BlueBand in Indonesia and Malaysia, encouraging families to rethink what it truly means to be "full" during the holy ...
Campaign Brief Asia

MAD STARS 2026 opens for entries

MAD STARS, a global marketing and advertising awards program, has officially opened its 2026 call for entries. Now in its 19th edition, MAD STARS invites creative work from around the world that ...
Campaign Brief Asia

Cannes Lions reveals 2026 Jury Presidents; First time independent agencies join the line-up

The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced its 2026 Jury President line-up, bringing together an exceptional group of global leaders to define ...
Campaign Brief Asia

Autovision Brand Value evaluation report 2025 sees Toyota returns to #1; Volkswagen in at #2; China’s BYD enters for the first time at #3

Ecosystem capabilities and sustainability have emerged as the new core metrics for automotive brand value, according to the 2025 AutoVision Global Automotive Brand Value Evaluation Report. According ...
Campaign Brief Asia

Cadbury Dairy Milk Silk and Ogilvy India bring back ‘Say It With Silk’ for Valentine’s Day 2026

Ogilvy India has created a new Valentine's Day campaign for Mondelez India, bringing back Cadbury Dairy Milk Silk’s iconic ...
Campaign Brief Asia

blueplus+ and CJ WORX launch ‘Blessings Brought to Life’ campaign in Thailand

As year-end lucky draw campaigns grow increasingly competitive, blueplus+, in collaboration with CJ WORX Bangkok, chose not ...
Campaign Brief Asia

Brandsutra 2.0 brings practitioner perspective on brand growth from Nepal to South Asia

Brandsutra 2.0 is a newly released book on marketing and brand building that offers a practitioner-led perspective from ...
Campaign Brief Asia

The m25 Global Creative Series: TBWA\Media Arts Lab Seoul’s Youji Noh on developing creative awareness in Korea’s hyper-digital market

The m25 Global Creative Series returns for its second series highlighting the people behind the work, their instincts and cultural understanding. These conversations aim to inspire those whose careers ...
Campaign Brief Asia

adidas and Havas Middle East launch Adizero Pasta to engage Dubai marathon runners

During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define preparation, ...
Campaign Brief Asia

NIVEA and Publicis Groupe Dubai turn blood donation into a beauty ritual

Across the GCC, blood banks operate under constant pressure. Donations expire in just over a month, demand remains high, and while only 1% of the population people donate at least once, fewer than 40% ...