H&M Move and Zlatan Ibrahimović launch new ‘Selected by Zlatan’ performance drop. H&M Move proudly unveils a performance-led training collection co-created with global football icon Zlatan Ibrahimović ...

H&M continues its exploration within generative AI by dropping its first set of images featuring digital twins, set to the background of fashion capitals around the world, showcasing seasonal yet ...

H&M Move and Zlatan Ibrahimović launch new ‘Selected by Zlatan’ performance drop. H&M Move proudly unveils a performance-led training collection co-created with global football icon Zlatan Ibrahimović ...

On the way towards sourcing 100% more sustainable materials Today, 57% of all materials sourced by H&M group are either recycled or sourced in a more sustainable way. This is an increase from 35% in ...

Recycling System ’Looop’ Helps H&M Transform Unwanted Garments into New Fashion Favourites We are thrilled to soon offer customers in Sweden the possibility to transform unwanted garments into new ...

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...

H &M HOME presents a fall collection entrenched in a clean, soft look that celebrates the essence of stylish, warm comfort. The carefully curated pieces in the collection embody a balance of abstract ...

H&M to Trial Clothing Rentals for the First Time Fashion fans who missed out on our popular Conscious Exclusive collections now get a second chance to dazzle in their favourite sustainable dresses as ...

H&M Celebrates 20 Years of Iconic Guest Designer Collaborations with Limited Re-releases of Pre-Loved Pieces This year marks the 20th anniversary of H&M’s famous guest designer collaborations, an ...

Where fashion, art and culture unite: H&M, Ev Bravado and Téla D’Amore collaborate for a collection featuring Jean-Michel Basquiat’s works Together with New York-based fashion designers Ev Bravado and ...

H&M OPENS NEW CONCEPT STORE IN CHELSEA, LONDON H&M has opened the doors to its latest store on Chelsea’s renowned King’s Road.

The new H&M collaboration with Anamika Khanna celebrates the Indian designer’s signature eclecticism and flair for fusing glamour and craftsmanship with contemporary tailoring and luxe loungewear.