This year’s honourees are a dynamic group of visionaries shaping the future of marketing, media and culture. From launching groundbreaking initiatives to driving industry-wide change, they are ...

David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media. Billings began ...

Fans of the frozen food company Birds Eye may recall there was a time when the brand had another mascot that wasn’t the pioneering Captain Birds Eye. The mascot’s name was Clarence, and he was a polar ...

The digital transformation of the music industry leaves a landscape both exhilarating and unsettling. Streaming algorithms dictate playlists, AI-generated melodies flood the market, and the very ...

Pinterest kicked off the first session of Advertising Week Europe with a sit-down breakfast. The event began with Pinterest VP Head of Europe Milka Privodanova, who introduced the current standing of ...

Advertising Week Europe welcomed Vevo in a conversation regarding the relationship between content quality and engagement with advertisers. The panel kicked off with Vevo’s Head of Sales, Chris Wright ...

Malcolm Gladwell’s “The Tipping Point” once offered a seemingly foolproof formula for viral success: find the right influencers, craft a sticky message, and watch your idea spread like wildfire. But ...

Get ready for an unmissable lineup featuring the biggest names in the industry—from top execs spilling their creative secrets (think Jaguar, Burger King, Ryanair) to electrifying conversations with ...

Our Advertising Week Europe 2025 Shortlist represents a diverse group of visionaries who are shaping the future of marketing, media and culture. From launching groundbreaking organizations to driving ...

Media buyers face a constant barrage of decisions regarding inventory, partners, formats, budgets, and more—choices that ultimately come to define brands and their relationships with customers. But in ...

Marketers have an undeniable tendency to chase the shiny new object. The latest social media platform, the most advanced AI-driven ad tech, and the buzziest experiential campaign—all are irresistible.

For decades, media selection was understood as a natural extension of audience targeting. Advertisers didn’t just focus on who they wanted to reach—they considered where their message would appear.