Campaign Brief Asia

MAD STARS 2026 opens for entries

MAD STARS, a global marketing and advertising awards program, has officially opened its 2026 call for entries. Now in its 19th edition, MAD STARS invites creative work from around the world that ...
Campaign Brief Asia

blueplus+ and CJ WORX launch ‘Blessings Brought to Life’ campaign in Thailand

As year-end lucky draw campaigns grow increasingly competitive, blueplus+, in collaboration with CJ WORX Bangkok, chose not ...
Campaign Brief Asia

Cannes Lions reveals 2026 Jury Presidents; First time independent agencies join the line-up

The Cannes Lions International Festival of Creativity, taking place 22–26 June 2026, has announced its 2026 Jury President line-up, bringing together an exceptional group of global leaders to define ...
Campaign Brief Asia

Autovision Brand Value evaluation report 2025 sees Toyota returns to #1; Volkswagen in at #2; China’s BYD enters for the first time at #3

Ecosystem capabilities and sustainability have emerged as the new core metrics for automotive brand value, according to the 2025 AutoVision Global Automotive Brand Value Evaluation Report. According ...
Campaign Brief Asia

The m25 Global Creative Series: TBWA\Media Arts Lab Seoul’s Youji Noh on developing creative awareness in Korea’s hyper-digital market

The m25 Global Creative Series returns for its second series highlighting the people behind the work, their instincts and cultural understanding. These conversations aim to inspire those whose careers ...
Campaign Brief Asia

NIVEA and Publicis Groupe Dubai turn blood donation into a beauty ritual

Across the GCC, blood banks operate under constant pressure. Donations expire in just over a month, demand remains high, and while only 1% of the population people donate at least once, fewer than 40% ...
Campaign Brief Asia

Cadbury Dairy Milk Silk and Ogilvy India bring back ‘Say It With Silk’ for Valentine’s Day 2026

Ogilvy India has created a new Valentine's Day campaign for Mondelez India, bringing back Cadbury Dairy Milk Silk’s iconic ...
Campaign Brief Asia

Standard Chartered taps Liverpool Football Club to promote signature CIO Funds globally

Standard Chartered has launched 'Invest Like Champions,' a global marketing campaign developed in partnership with Liverpool Football Club (LFC), to elevate the bank’s Signature CIO Funds across 12 ...
Campaign Brief Asia

Rachelle Raymundo appointed CEO, Creative at Dentsu Indonesia

Rachelle Raymundo has been appointed as Dentsu Indonesia's new CEO, Creative, to accelerate its ambition towards culture-defining work that is digitally ahead, and deeply rooted in the Indonesian ...
Campaign Brief Asia

Brandsutra 2.0 brings practitioner perspective on brand growth from Nepal to South Asia

Brandsutra 2.0 is a newly released book on marketing and brand building that offers a practitioner-led perspective from ...
Campaign Brief Asia

adidas and Havas Middle East launch Adizero Pasta to engage Dubai marathon runners

During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define preparation, ...
Campaign Brief Asia

Bestads Best of the Week Reviewed by Noël Bunting, Chief Creative Officer, Publicis London

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own ...