Mastercard’s Ahmed Abdel-Karim tells Campaign Middle East how Mastercard is using esports to connect with MENA audiences.

Xapads Media’s Gagan Uppal on how CTV, rich media, and AI are reshaping back-to-school ads into interactive, family-focused ...

Harbi, CEO of Acquaint Communications in Saudi Arabia, shares her view on advertising from the lens of women in the Saudi ...

The Athar TVC, created in partnership with Media Turtles and Whizz Film, is rolling out on MBC1 and Al Arabiya, part of MBC ...

Rotana Signs’ Chief Revenue Officer Edmond Bouez talks about trends to keep an eye out for in an interview with Campaign ...

We asked industry voices if PR agencies are still just amplifiers, or if they’re taking a front-row seat in shaping ...

Phillipa Harrison joins RAKTDA as CEO effective immediatel. She was formerly the Managing Director of Tourism Australia.

The WonderWomen of WonderEight share what it means to be a woman in advertising. Turns out, it’s more powerful than we ...

In his new role at TEAM LEWIS, Teddy Abdelnour will oversee the development and execution of integrated marketing strategies.

The promotions come as HAVAS Middle East aims to evolve into a fully integrated communications network across the region.

The Manchester City video series combines Omar Marmoush’s Premier League Goal of the Season with Etihad destinations.

Ahmad Numan from RAKEZ on going beyond B2B marketing to human-to-human (H2H) marketing to being a long-term growth partner ...