The past few months have seen an explosion in ecommerce. Publishers have seen record results from affiliate marketing powered commerce content – Hearst titles alone sold 1 million products in March – ...
The last few months have been challenging, but also a chance for companies to review their current marketing activities and suppliers. We often engage with new clients when they are unhappy or feel ...
AI is no longer a futuristic pipedream. Across all sectors we see different branches of artificial intelligence enhancing product and service offering, from medical treatment to agricultural ...
It is one of few channels where you pay for genuine performance and with limited up front cost it compares favourably against more expensive advertising channels. E-commerce is also booming: eMarketer ...
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Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each ...
Making the headlines... Confidence in Programmatic Advertising Drops 9% in One Year Confidence in the ability of programmatic to deliver value for money has taken a dip since 2015, from 95% to 86%, ...
In comparison, influencer marketing acts as a modern-day word of mouth for advertisers to expand their reach to like-minded, engaged audiences. Influencers impact the buying decisions of their ...
Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each ...
Become a free member for instant access to this article and all other Member Exclusive content on PerformanceIN. Members also receive our weekly newsletter roundup, “Pick ‘N’ Mix”, delivered each ...
Apps are the fastest growing e-commerce channel and our projection is that the growth trend will continue. Leading brands have already recognised that affiliate marketing is an efficient and ...
Becky Doles thinks performance marketing feels new again as there's an opportunity for a win-win for publishers, advertisers and consumers alike. With skepticism ever increasing around advertising ...
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