FIFA has struck a deal with India's Zee Entertainment to broadcast the 2026 and the 2030 World Cup in the country, ending a ...

But in a world of hundreds of touchpoints and millisecond decisions, the brands building durable equity are those with ownable design systems – not just a great creative.

Google India’s vice-president for marketing maintains that organisations seeing success with AI are redefining their measures of success. To continue enjoying this content, please sign in below. You ...

Its latest ad featuring Sachin Tendulkar links transparency, wedding-season demand and India’s gold-import anxieties into a timely exchange proposition. To continue enjoying this content, please sign ...

C’ initiative to turning reefers into mini golf academies for future sports stars, the Dubai-based logistics giant is putting proof before promise.

OREO has announced its first-ever global snacking partnership with BTS, unveiling the Limited Edition OREO & BTS Cookies across more than 80 markets. The collaboration combines product innovation, ...

Public relations, or PR, operates across stakeholder groups and communities, and has become increasingly central to business decision-making. According to the Cision and PRWeek 2025 Comms Report, 84% ...

Hakuhodo has been appointed as the creative partner for Jindal Stainless. As part of the mandate, Hakuhodo will drive the company’s marketing and advertising initiatives, including brand strategy, ...

Goafest 2026 closed with a familiar industry ritual: tallying metals, debating creative momentum and identifying which ...

Day 3 of Goafest 2026 opened with an increasingly familiar question confronting the advertising industry: if brands are ...

WPP Media's EssenceMediacom won the 'Agency of the Year' at the Media Abbys announced on day one at Goafest 2026. The agency ...

The second evening of the 2026 Abby Awards at Goafest turned into a study in specialist agency dominance, with Leo India ...