AI-led deals continue to scale in size and frequency. NICE closed its largest CXone Mpower deal in Q1—worth over $100 million ...

Disconnected teams dilute marketing ROI. CMOs can unite digital, field and SDRs through IDG to build a high-impact, ...

Leading enterprise firms and SaaS providers now recognize that measuring CX requires a 360° lens and real-time insight. They ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a ...

Forecast marketing outcomes with accuracy, and these predictive models and tools turn raw data into actionable insights.

Businesses are increasingly integrating advanced technologies to transform their operations and unify their communications ...

In 2022, the martech count climbed to 9,932 — up 24% from 2020 — with churn also on the rise. Nearly 1,000 solutions ...

CMSWire’s State of Digital Customer Experience 2025 report unpacked: real ROI drivers behind AI, personalization and customer ...

When service quality, tone or responsiveness varies between a brand’s app, its store, and its contact center, trust erodes ...

Forget rearview metrics—chief data officers are using predictive analytics to steer goal-setting with real-time, ...

The combined firm will serve over 43,000 clients with AI-powered listening tools, analytics and multi-industry CX expertise.

In this episode of The CMO Circle, CMSWire's VP of Research Sarah Kimmel unpacks the top findings from the 2025 State of the CMO Report. She uncovers how CMOs are adapting to rapid technological ...