The theme of the fourth edition of the summit is ‘Future Crafted: Purpose, Profit & Platforms in Media’s New Era’ ...

With audiences growing weary of over-produced campaigns and influencer fatigue, credibility has emerged as the true currency ...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, ...

The idea of an in-house agency is not new. In fact, it’s as old as the advertising industry itself. One of the earliest and ...

Gaming and interactive media are emerging as the fastest-growing pillars of India’s $9.3 billion digital media market, ...

Stand-up comedian Kunal Kamra introduces Rs 299/month YouTube membership, making content members-only after ad restrictions ...

Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season ...

Nykaaland’s third edition showcased 60+ global and Indian beauty brands, with K-Beauty taking center stage at the three-day ...

Even as massive marketing budgets are being channelled into performance campaigns, as much as 50% of attribution lies in the ...

Long-term partnerships enable deeper authenticity and measurable impact with strongest recall emerging over 6-12 months, explain industry players ...

As the PR fraternity celebrates Archana Jain, CEO, PR Pundit at 60, we honour not just the professional icon but a woman who ...

Swiss Beauty has launched its latest campaign, “We Got You, Girl!”, a bold and uplifting celebration of every woman’s multifaceted spirit. The film features actor and brand ambassador Taapsee Pannu.