Marketers are adjusting to AI tools that now influence everything from SEO and content discovery to ad targeting.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The ZBD Gen Z Gamer Study has shed light on the central role that video ...

As the cryptocurrency market continues to grow, the way cryptocurrency exchanges advertise themselves is facing significant challenges. With stringent regulations and a lack of user trust, ...

Meta’s company earnings call with investors told us the direction that the company wants to take its AI initiatives in the future, and it’s smart, directed advertising. Unlike many of the big AI ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Average marketing budgets have fallen to 7.7% of overall company ...

Nick Watson is VP of Customer Success at Cheetah Digital and has supported brands like Coca-Cola, Shell, Manchester City FC, Bauer Media and Reckitt Benckiser collect over 1.3 billion preference ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The rise of short-form videos, first popularised by TikTok and then ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. 85% of consumers worldwide rely heavily on video when they purchase ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

Tracey Shirtcliff is the founder and CEO of SCOPE Better, the pricing platform designed for professional services. Artificial intelligence (AI) is opening up a world of possibility for businesses ...

As a tech journalist, Zul focuses on topics including cloud computing, cybersecurity, and disruptive technology in the enterprise industry. He has expertise in moderating webinars and presenting ...