Amazon's retail business now accounts for just 40.5% of the company's total revenue, marking a new milestone in its evolution ...

The first quantitative analysis of Amazon marketplace performance across all global markets. Seven proprietary performance scores reveal which marketplaces reward seller investment — and which ...

Firms acquiring successful brands on Amazon have attracted over $16 billion in capital raised. They are known as Amazon seller aggregators. The market had a breakout year in 2020 because of three ...

Amazon and its sellers sold $700 billion worth of goods in 2023. Gross merchandise volume (GMV) has more than doubled in four years; most of that growth came from the third-party marketplace.

Amazon’s advertising business hit another milestone in Q2 2025, capturing 9.36% of the company’s total revenue – the highest share ever recorded. At $15.69 billion in quarterly revenue, advertising ...

Amazon’s third-party sellers accounted for an all-time high of 62% of units sold in Q4 2024, though this is more by Amazon’s design than sellers’ dominance. One-fourth of Amazon’s revenue now comes ...

The number of top Amazon.com sellers based in China has surpassed US sellers. 49% of the top Amazon.com sellers are based in China, and only 47% are US-based, according to Marketplace Pulse analysis ...

Walmart’s marketplace reached 150,000 active sellers as new sellers joining the platform continue to accelerate, attracted by growing GMV. According to Marketplace Pulse data, Walmart added more than ...

Shopify doesn’t want merchants using Amazon’s Buy with Prime. It is warning them that installing Buy with Prime removes Shopify’s ability to protect against fraudulent orders and could lead to stolen ...

TikTok officially launched its in-app e-commerce platform TikTok Shop in the U.S. Its ambition is to create a market for social commerce while its competitors like Amazon are undecisive about ...

Chinese sellers now represent 50.03% of Amazon’s global active seller base, marking the first time they’ve crossed the 50% threshold across all of Amazon’s international marketplaces. But while ...

Amazon acknowledged the Chinese seller market share on its marketplace for the first time, calling it “significant.” In the annual Form 10-K filing with the SEC, Amazon added new language to the ...