Nielsen data reveals Malaysia’s festive advertising trends, rising digital investment and consumer insights to help brands plan smarter media campaigns.
Nielsen launches CMI Journey in New Zealand, revealing what drives consumer decisions across 30 categories and how 50+ media touchpoints influence purchases.
Game 1 of the WNBA Finals between Atlanta and Golden State delivered 1.76 million viewers on NBC on October ...
NEW YORK – October 9, 2025 – Nielsen, the global leader in audience measurement, data and analytics, today announced the release of The Marketing ROI Blueprint: Unlocking the full value of marketing ...
Explore the new College Basketball Fandom Index and discover the top markets for fan engagement in men's and women's programs ...
The Q3 2026 data confirms what planners see quarter after quarter: radio commands the largest share of U.S. consumers’ ...
NEW YORK – June 25, 2024 – Last month Nielsen introduced The Media Distributor Gauge, a cross-platform view of total TV consumption aggregated by parent media company. The new insight removes the ...
NEW YORK – November 24, 2025 – The October television landscape was energized by the convergence of fall sports and the traction of a new broadcast season, according to Nielsen’s Media Distributor ...
Disney+, Tubi, Netflix and Max each exhibit double-digit monthly usage growth. ABC, NBA Finals capture top five broadcast telecasts; CNN Presidential Debate tops cable. NEW YORK – July 16, 2024 – The ...
For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads Capturing traveler audience engagement across ...
New York – January 22, 2025 – The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting ...
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