Joita Sen explains how India’s bridal jewellery market is shifting and how digital discovery and emotional value are now ...

The repositioning is said to be based on consumer research, which found that stress has evolved from an occasional concern ...

PHD India will manage media strategy, planning, and buying for Marico’s, including Parachute, Saffola, Nihar, Livon, Set Wet, ...

Brands are posting mock apology letters in a formal tone, humorously saying sorry for their products or services being too ...

Mishra will oversee revenue and profit growth, lead the company’s commercial teams, and drive market expansion and sales ...

The company said the association with the athlete and motivational speaker for its Magnesium supplement range reflects its ...

The platform is also testing new interactive video ad formats in the US and Canada, designed to tailor creative elements ...

As Head of Marketing and Advertising for the lighting and consumer durables division, she will lead brand strategy and drive ...

The vertical is expected to work with technology platforms, industry partners, and brands to explore new monetisation models ...

IndiGo filed a lawsuit in December alleging trademark infringement over Mahindra Electric’s use of 6E for its BE 6E model, a ...

Hitesh Rajwani chats with Hetansh Desai, founder of Vital20 Communications, Advertigers and ChatterPillar, about staying ...

As 15-second videos and AI-generated text dominate, we speak to industry experts about the future of deep brand storytelling: ...