Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

Amazon is gearing up to launch new hardware to go along with its AI-upgraded Alexa. During an interview with Bloomberg, Amazon CEO Andy Jassy said the company has a “brand new lineup of devices that are coming in the fall that are beautiful.

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it a “complete re-architecture” of the AI assistant.