The Widow, the most extreme Mercury ever made by the man who invented Candy Apple Red, Joe Bailon, is going under the hammer ...

Bob Hirohata might not be a name that rings a bell, but if you follow vintage American iron the last name might sound familiar. It should, anyway, as Hirohata was responsible for commissioning a ...

Let me ask you a question. When you think of a kustom, does the image of a '49-51 Mercury immediately pop into your head? The majority would probably say yes, such is the status of the legendary Merc.

An icon of the custom car era, Bob Hirohata's 1951 Mercury customized by the Barris shop, went under the hammer over the weekend at Mecum's auction in Kissimmee, Florida, and ultimately sold for ...

The legendary Hirohata 1951 Mercury will be a part of Mecum’s Kissimmee auction in Kissimmee, Florida, this January. This famous Mercury was originally customized by George and Sam Barris in 1952 for ...

Wood is one of nature's most versatile materials. You can burn it for heat and energy, whittle it to make utensils, or carve it into boards from which all kinds of things can be built. Manmade steel ...

The Hirohata Merc, a prime example of the custom car scene that blossomed in midcentury Southern California, notched two records in its sale. By Brett Berk A customized 1951 Mercury coupe astonished ...

The “Hirohata Merc,” commissioned in 1952 and one of the most famous custom cars of its era, is up for sale for the first time in over 60 years. By Brett Berk Nearly 70 years ago, a 21-year-old Navy ...

Before you start to say, "hey, this isn't a lowrider," we'll tell you that you're right. This chopped '50 Mercury might not strictly fall into the classic lowrider category, but it does qualify as a ...