Apple's mobile operating system is prized for its privacy-friendly sleek and clutter-free interface, but that could be about ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

AI tools like ChatGPT have become part of everyday digital discovery in Singapore, but users increasingly expect brands to ...

In a city that slumbers not, attention is the coin of the realm. Out in the world, New York is full of color, kinetic energy, ...

Key stats from Ad Age's Brand Report. Ranking of 200 most-advertised brands based on 2024 U.S. measured-media spending from ...

The U.S. advertising market is forecast to grow more quickly than previously expected as stimulus payments to Americans help jump-start the economy and small businesses spend more on ads to recover ...

An increase in targeted ads is helping to fuel revenue growth and easing some concern about the technology’s impact.

Researchers suggest that hybrid ‘pay-or-consent’ models could help digital platforms maintain profitability, uphold privacy ...

Explore the evolution of advertising technology through insights from Jeet Mehta, focusing on data integrity, CTV growth, and ...

Explore the most influential advertising blogs and bloggers shaping the industry today.