After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings. It was easily one of the best marketing moves of the NBA season so far. Similar to a Batman signal ...

Thunder fans were delighted to see the Shai Gilgeous-Alexander logo projected on multiple buildings around the city, resembling a Batman-like symbol, thanks to his sneaker sponsor, Converse.

Like projecting his own Batman signal, Converse took advantage of his logo after the Thunder beat the Celtics on national TV. The Thunder beat the Celtics twice this regular season. Considering ...