My first self-published book sold less than 100 copies in 10 years and has five reviews on Amazon. But my next books did much better: Engagement from Scratch!, for example, has been downloaded over ...

When an author writes a book, she wants other people to read it, but there’s a big difference between self-publishing a book with the hope of selling a few copies and taking the decisive—and ...

There are many career options in publishing — just some of which include book editor, literary agent, book scout, audiobook producer, and book cover designer, but book marketer might be one of the ...

Marketing moves at breakneck speed, and trying to keep up can get exhausting. Read these 4 books to make sure your marketing is timeless. Yet, many people forget there are some principles of marketing ...

Every day, publishers and authors alike are asking a major question: How do we sell more books? As a bestselling author and owner of a self-publishing company, I’ve seen the problem from both sides of ...

Gone are the days where TikTok was considered an app for kids. Since launching internationally in 2017, the video-sharing app has become one of the fastest-growing social media platforms worldwide, ...

Opinions expressed by Entrepreneur contributors are their own. Legendary management expert Peter Drucker once said, “Business has only two basic functions – marketing and innovation.” With Covid-19 ...

Opinions expressed by Entrepreneur contributors are their own. The 1923 book Scientific Advertising by Claude Hopkins spawned the modern world of direct marketing. It’s lauded by many legendary ...